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From the Editors—Phenomenon-Based Theorizing
1天前
已完结
Research Methods Articles Designed to Advance Theory: An Update and Further Guidance
1天前
已完结
The Impact of Celebrity Entrepreneurship on Celebrity-Owned Brand Equity & Purchase Intention: A Cross-National Comparison
8个月前
已完结
Priming effect of celebrities on consumer response toward endorsed brands: an experimental investigation
8个月前
已完结
Consumers’responses to virtual influencers as advertising endorsers：novel and effective or uncanny and deceiving?
9个月前
已关闭
Toward Artificial Intelligence Compliance: Impacts and Mechanisms of Performance Feedback
11个月前
已完结
Are My Photos Worth a Thousand Ads? Gen Z Consumers’ Perspectives on Personalized Myselfie Advertising and Its Implication for AI Algorithms
1年前
已完结
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