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The Impact of Celebrity Entrepreneurship on Celebrity-Owned Brand Equity & Purchase Intention: A Cross-National Comparison
3个月前
已完结
Priming effect of celebrities on consumer response toward endorsed brands: an experimental investigation
3个月前
已完结
Consumers’responses to virtual influencers as advertising endorsers：novel and effective or uncanny and deceiving?
3个月前
已关闭
Toward Artificial Intelligence Compliance: Impacts and Mechanisms of Performance Feedback
5个月前
已完结
Are My Photos Worth a Thousand Ads? Gen Z Consumers’ Perspectives on Personalized Myselfie Advertising and Its Implication for AI Algorithms
8个月前
已完结
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