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286 积分 2025-01-22 加入
Are nutritional warnings more efficient than claims in shaping consumers’ healthfulness perception?
1个月前
已关闭
The Emotions that Drive Viral Video
1个月前
已完结
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
1个月前
已完结
A Framework for Collaborative Artificial Intelligence in Marketing
1个月前
已完结
Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts
1个月前
已完结
Estimating the Impact of “Humanizing” Customer Service Chatbots
1个月前
已完结
Are users willing to embrace ChatGPT? Exploring the factors on the acceptance of chatbots from the perspective of AIDUA framework
2个月前
已完结
How do users adopt AI-generated content (AIGC)? An exploration of content cues and interactive cues
2个月前
已完结
Contributions to attention based marketing: Foundations, insights, and challenges
2个月前
已完结
Attention, memory and preference for direct and indirect print advertisements
2个月前
已完结
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