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2280 积分 2022-02-24 加入
Taming Artificial Intelligence: A Theory of Control-Accountability Alignment among AI Developers and Users
8天前
已完结
Using generative artificial intelligence (GenAI) in marketing: Development and practices
12天前
已完结
Engaging with intelligence: AIMA scale for artificial intelligence marketing activities in E-commerce
12天前
已完结
Does artificial intelligence always contribute to marketing performance?
12天前
已完结
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
20天前
已完结
AI technology sharing strategies for e-commerce platforms with private label introduction
20天前
已完结
Exploring AI assistant in luxury brands: How social presence and emotional appeal drive technology adoption
20天前
已完结
Integrating machine learning, modularity and supply chain integration for Branding 4.0
20天前
已完结
Reframing artificial intelligence as an observable market signal: Extending Signaling Theory in luxury fashion retail
20天前
已完结
Putting Ethical Principles Into Practice: How Corporate Ethical Discourse Shapes Digital Goods Development
28天前
已完结
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