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2650 积分 2022-02-24 加入
How to Go GloCal: Omni-Brand Orientation Framework
5天前
已完结
Conscientious corporate brands: the roles of organisational purpose, organisational culture, brand authenticity and corporate social responsibility
5天前
已完结
Automation-augmentation paradox in organizational artificial intelligence technology deployment capabilities; an empirical investigation for achieving simultaneous economic and social benefits
6天前
已完结
The anthropomorphic brand logo and its effect on perceived functional performance
7天前
已完结
Impact of national culture on contributors’ performance in brand co-creation: insights from a crowdsourcing platform
7天前
已完结
Organizational resilience and internal branding: investigating the effects triggered by self-service technology
7天前
已完结
The impact of brand orientation on firm performance: examining the role of innovation and branding dynamic capabilities
7天前
已完结
Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits
7天前
已完结
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
7天前
已完结
University digital media co-occurrence networks reveal structure and dynamics of brand visibility in the attention economy
9天前
已完结
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