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Consumer cultural identity: local and global cultural identities and measurement implications
3个月前
已完结
Consumers as Brand Fans: A Systematic Literature Review and Research Agenda Using the TCCM Framework
3个月前
已完结
Triadic multilevel psychic distance in firm internationalization
3个月前
已完结
Country-of-origin image (COI) as a form of cultural arbitrage: a marketing strategy for emerging country entrepreneurs
3个月前
已完结
How cultural trade policy shapes export Performance? A theoretical and empirical study of China's cultural product exports
3个月前
已完结
Culture and international innovation: a theoretical approach
3个月前
已完结
The liability of foreignness in capital markets: Sources and remedies
3个月前
已完结
Cognitive sources of liability of foreignness in crowdsourcing creative work
3个月前
已完结
Overcoming the Liability of Foreignness in a Period of De-Coupling: The Effect of Identity Decoupling on Acquirer's Post-Acquisition Performance
3个月前
已完结
Between liability and asset: a critical review of 25 years of foreignness research in international business
3个月前
已完结
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