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28 积分 2025-07-18 加入
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
10个月前
已完结
Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?
10个月前
已完结
The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption
10个月前
已完结
ATTITUDES AND ATTITUDE CHANGE
10个月前
已完结
Virtual and human streamers: the effect of interaction with product type on consumer purchase intention
11个月前
已完结
The psychology of social impact
1年前
已完结
Unveiling Behind-the-Scenes Human Interventions and Examining Source Orientation in Virtual Influencer Endorsements
1年前
已完结
Exploring the experience value of museum visitors as a co-creation process
1年前
已完结