Lv31
244 积分 2023-09-28 加入
EXPRESS: Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior
2小时前
已完结
For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement
4天前
已完结
Guardrails for Human-AI Ecologies: Norm-Based Coordination and Design for Predictability
19天前
已关闭
EXPRESS: Dice: Advancing Social Media Research through Digital In-Context Experiments
1个月前
已完结
“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names
3个月前
已完结
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
4个月前
已完结
Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues
5个月前
已完结
The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury Brands
6个月前
已完结
EXPRESS: The Effect of Gender-Neutral Marketing on Consumer Attribute Preference
6个月前
已完结
The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise
7个月前
已完结
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