Lv31
330 积分 2026-09-17 加入
Consumer-perceived signals of ‘creative’ versus ‘efficient’ advertising
5小时前
已完结
Time versus money: The role of perceived effort in consumers' evaluation of corporate giving
7小时前
已完结
Virtual Product Experience: Effects of Visual and Functional Control of Products on Perceived Diagnosticity and Flow in Electronic Shopping
8小时前
已完结
Synthetic diversity: Racial depictions influence consumer responses to AI ‐generated models in advertising
8天前
已完结
Gen Z and AI-Generated Fashion Ads: A Qualitative Study to Understanding Female Consumer Perceptions and Reactions
20天前
已完结
Do AI-generated fashion ads work as effectively as real fashion ads? An eye-tracking comparison of consumers’ visual attention
20天前
已完结
How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI
20天前
已完结
The Power of Real: Exploring The Effects of AI-Generated Vs. Real Models in Advertising Considering Female Consumers
20天前
已完结
AI vs. human models in fashion brand advertising: A schema theoretical perspective on consumer responses
20天前
已完结
Is luxury democratization impactful? Its moderating effect between value perceptions and consumer purchase intentions
1个月前
已完结
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