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Understanding purchase intention for genAI-enabled museum cultural and creative products using a SOR model
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Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example
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Research on the Impact of Online Marketing on the Consumer Purchase Intent of Museum Cultural Creative Products
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Catching eyes of social media wanderers: How pictorial and textual cues in visitor-generated content shape users’ cognitive-affective psychology
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