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Perceived femvertising: Measurement and implications for brand performance
18小时前
已关闭
Diversity in Femvertising: An Experimental Investigation
21天前
已完结
Femvertising practices on social media: a comparison of luxury and non-luxury brands
1个月前
已完结
Femvertising practices on social media: a comparison of luxury and non-luxury brands
1个月前
已完结
Telling more or less? The impact of blank-leaving narrative style on story immersion and brand attitude
5个月前
已完结
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset
5个月前
已完结
Mindsets shape consumer behavior
6个月前
已完结
Consumer mindsets and self‐enhancement: Signaling versus learning
6个月前
已完结
Joint Consumption Promotes the Purchase of Innovative Products
6个月前
已完结
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