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890 积分 2024-07-18 加入
Editorial: The changing landscape of marketing research in the AI era: prospects and challenges
12小时前
已完结
MNEs' capabilities and their sustainable business in emerging markets: Evidence from MNE subsidiaries in China
4天前
已完结
How to overcome the disruptor's dilemma: Exploring strategic alliance reconfiguration of new market entrants
7天前
已完结
Liberate or Subjugate Them? The Effect of Supplier Dependence on Buyer Innovation
10天前
已完结
Barriers to innovation, coping strategies, and the national context: Evidence from Singapore
10天前
已关闭
Moving from reverse engineering to disruptive innovation in emerging markets: The importance of knowledge creation
10天前
已完结
Not all chatbots connect equally: The moderating role of chatbot type
13天前
已完结
Social- or task-oriented: how does social crowding shape consumers' preferences for chatbot conversational styles?
13天前
已完结
What (de) motivates customers to use AI-powered conversational agents for shopping? The extended behavioral reasoning perspective
13天前
已完结
Expert or partner: The matching effect of AI chatbot roles in different service contexts
13天前
已完结
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