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810 积分 2024-07-18 加入
Value pursuit paths of guided forest therapy tourism consumers under the means-end chain theory
9小时前
已完结
AI in luxury consumption: bridging consumer desires and managerial perspectives
10小时前
已完结
Do AI traits shape value-in-use across the retail customer journey?
7天前
已完结
Falsity images also have real benefits? The impact of AI-generated advertisements' visual styles and reach methods on consumer consultation intentions
13天前
已完结
Why Consumers Prefer Chatbots' Simulated Empathy: Revisiting the Empathy‐Honesty Trade‐Off
13天前
已完结
The impact of construal level on review consistency and helpfulness in online evaluations
14天前
已完结
Persuasive and substantive: the impact of matching charity advertising appeal with numeric format on individual donation intentions
14天前
已完结
“Who” should be the center? Differentiated tourism digital advertisement design based on the tourist attraction attributes
14天前
已完结
Who should the spotlight be on? The interactive effects of celebrity endorser type and destination personality
14天前
已完结
Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal
14天前
已完结
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