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52 积分 2024-10-21 加入
What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement
3个月前
已关闭
SOCIAL MEDIA BRAND COMMUNITY ENJOYMENT (SMBCE): SCALE CONSTRUCTION AND VALIDATION FROM AN ETIC PERSPECTIVE
3个月前
已完结
Social media engagement behavior
3个月前
已完结
Exploring the dark side of continuous social media brand community participation on consumer psychological ill-being: initial vs sustained participation
3个月前
已完结
It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community
3个月前
已完结
Social media marketing and advertising
3个月前
已关闭
Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities
3个月前
已完结
Why people use social media: a uses and gratifications approach
3个月前
已完结
The roles of cooperative attitude, personal innovativeness, and anxiety in AI adoption within the design community
3个月前
已完结
Segmenting Adolescents Around Social Influences on Their Eating Behavior: Findings From Italy
5个月前
已完结
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