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220 积分 2024-11-10 加入
How Does Binge-Watching Behavior Affect Advertising and Video-on-Demand Platforms? Ad Intrusiveness, Irritation and Attitudes Via the Psychological Reactance Theory Lens
1小时前
待确认
Characteristics, hotspots, and prospects of short video research: A review of papers published in China from 2012 to 2022
14天前
已完结
Exploration of Precise Knowledge Service Mode of Video Websites Based on Group User Portrait
14天前
已完结
“I will buy what my ‘friend’ recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions
14天前
已完结
The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction
14天前
已完结
How AI enhances employee service innovation in retail: Social exchange theory perspectives and the impact of AI adaptability
14天前
已完结
Examination of the effect of consumer comments on e-commerce sites on continuance intention to online shopping within the scope of social exchange theory
14天前
已完结
Customer Company Identification and Customer Loyalty: Using the Social Exchange Theory Perspective: Customer Reciprocity as a Mediating Factor
14天前
已关闭
What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective
27天前
已完结
A Review of Theoretical Studies on Indirect Reciprocity
27天前
已完结
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