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36 积分 2024-11-10 加入
How gamification elements benefit brand love: the moderating effect of immersion
5个月前
已完结
How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective
5个月前
已完结
Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content
5个月前
已完结
Emotional responses to likes and comments regulate posting frequency and content change behaviour on social media: An experimental study and mediation model
5个月前
已完结
The Experience of Emotional Shifts in Narrative Persuasion
5个月前
已完结
Reconceptualizing Excitation Transfer as Motivational Activation Changes and a Test of the Television Program Context Effects
5个月前
已完结
The Effects of Contextual Cues and Visual Clarity in Sponsorship Disclosures on the Interpretive Process: Processing Fluency
5个月前
已完结
Reconceptualizing Excitation Transfer as Motivational Activation Changes and a Test of the Television Program Context Effects
5个月前
已完结
How Does Binge-Watching Behavior Affect Advertising and Video-on-Demand Platforms? Ad Intrusiveness, Irritation and Attitudes Via the Psychological Reactance Theory Lens
5个月前
已完结
Characteristics, hotspots, and prospects of short video research: A review of papers published in China from 2012 to 2022
6个月前
已完结
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