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The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness
13小时前
已完结
A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies
13小时前
已完结
The Deceptiveness of Sponsored News Articles
5个月前
已完结
How short-form video features influence addiction behavior? Empirical research from the opponent process theory perspective
5个月前
已完结
Swipe, Like, Buy: A Netnographic Study On The Impulse Buying Behavior In Tiktok Shop Ecosystem
5个月前
已完结
The effect of advertising strategies on a short video platform: evidence from TikTok
5个月前
已完结
How gamification elements benefit brand love: the moderating effect of immersion
11个月前
已完结
How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective
11个月前
已完结
Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content
11个月前
已完结
Emotional responses to likes and comments regulate posting frequency and content change behaviour on social media: An experimental study and mediation model
11个月前
已完结
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