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Units or Pounds? How Anchoring on Salient Price Information Influences Perceptions of Product Value
7天前
已完结
Didn’t Have Time or Didn’t Make Time? How Language Shapes Perceived Control over Time and Motivation
7天前
已完结
When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
7天前
已完结
The Impact of Figure–Ground Reversal in Brand Logos on Brand Attitude
7天前
已完结
Preference for products with scientific or common ingredient names? The impact of treatment goals and consumption targets
11天前
已完结
How storytelling modality affects transportation and storyteller persuasion
15天前
已完结
Human minds over AI: creative and retrospective strength in fashion
2个月前
已完结
Looking forward, looking back: developing a narrative of the past, present and future of a brand
2个月前
已完结
The power of science: the effect of invoking science on purchase intention
2个月前
已完结
The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses
2个月前
已完结
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