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30 积分 2025-03-26 加入
That I can wait: The effect of promotion framing on consumer preferences
21小时前
已完结
Making an exciting brand big: Brand personality, logo size and brand evaluation
3个月前
已完结
Shopper Search in Response to Conditional Promotions: A Function of Basket Sizes and Incentive Types
3个月前
已完结
The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product
3个月前
已完结
How online lottery promotions influence consumer responses toward online retailers
4个月前
已完结
Egoism or Altruism? The Influence of Cause-Related Marketing on Customers’ Extra-Role Behavior
4个月前
已完结
Research on the impact of matched effects between green advertising appeals and product type on consumer purchase intention
4个月前
已完结
Sample Gifts (In)consistent With the Focal Product: On the Effect of Gift Quantity in Consumer Evaluation
4个月前
已完结
How to Retain My Consumers? Investigating Incumbents’ Promotional Strategies Upon New Business Entry in the Online-to-Offline Context
4个月前
已完结
Promoting a product without increasing the promotion budget: How chance in promotions can heighten consumer demand
4个月前
已完结
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