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Benefit Appeals in Livestreaming E-Commerce: The Moderating Role of Influencers’ Facial Beauty and Body Motion
5小时前
待确认
Understanding the role of influencers on live streaming platforms: when tipping makes the difference
5小时前
已完结
Impacts of product presentation duration on livestream efficiency: evidence from the largest Chinese livestream platform
5小时前
已完结
Effects of Social Solicitation on E-Commerce Livestreaming Performance
5小时前
已完结
How synchronous participation affects the willingness to subscribe to social live streaming services: the role of co-Interactive behavior on Twitch
5小时前
已完结
EXPRESS: Selling Together: a Signaling Perspective on Co-Livestreaming Effectiveness
5小时前
已完结
Artificial Intelligence (AI) Assistant in Online Shopping: A Randomized Field Experiment on a Livestream Selling Platform
5小时前
已完结
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