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Narrative Processing: Building Consumer Connections to Brands
1个月前
已完结
Are they companions or intruders? The impact of advertising tourist images on consumers’ purchase intentions for tour packages
1个月前
已完结
Unveiling the role of entertainment in destination branding: developing and validating a scale for entertainment destination experience
2个月前
已完结
Cultural branding of cities: the role of live music in building a city’s brand
2个月前
已完结
Affective Atmospheres in Theme Parks: Exploring the Relationships Among Ritual, Aesthetic, Sensory Factors, and Brand Love
2个月前
已完结
Cultural branding of cities: the role of live music in building a city’s brand
2个月前
已完结
Music as a tourism soundscape: musicscape in sensory marketing and destination experience design
2个月前
已完结
Music as a tourism soundscape: musicscape in sensory marketing and destination experience design
2个月前
已完结
The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion
3个月前
已完结
When tourism marketing meets “gender color”: exploring the congruity effect of destination gender and advertising language style
3个月前
已完结
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