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Unveiling the relationship between virtual streamer characteristics and consumer purchase intention in live streaming commerce: Insights from source credibility perspective
4天前
已完结
Can virtual streamers replace human streamers? The interactive effect of streamer type and product type on purchase intention
4天前
已完结
Influence of virtual live streamers’ credibility on online sales performance
4天前
已完结
Heuristic or systematic? Effects of information cues on dynamics of consumers conversion in live streaming e-commerce
10天前
已完结
How does artificial intelligence digital human live streaming increase TikTok consumer repeat purchase? Interaction between vividness, telepresence, credibility and trust
1个月前
已完结
To stream or not: A mixed-methods study of merchants’ willingness to join live-streaming E-commerce platforms
1个月前
已完结
AI-driven performance in organizations: Unveiling the role of team dynamics, innovation, and commitment using a hybrid approach
1个月前
已关闭
Factors influencing young adults’ organic food purchase intention on fresh food e-commerce platforms
2个月前
已完结
Understanding consumers' purchase intentions for functional foods from the perspective of the theory of consumption values: a multi-analytical approach
2个月前
已完结
Can AI-induced media shape users’ risk perception? Exploring the fallout on local tourism in Lebanon amidst the Gaza conflict
3个月前
已完结
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