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Information vs. Temptation: Managing Live-streaming E-commerce
1天前
待确认
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
11天前
已完结
Commit on Effort or Sales? Value of Commitment in Live-streaming E-commerce
11天前
已完结
EXPRESS: Two Streams to Success: Unpacking the Informational and Relational Roles of Live Streaming in Online Shopping
11天前
已完结
Strategic choice of KOL and AI live-streaming considering network externality of differentiated firms
11天前
已完结
Live-streaming encroachment and blockchain resistance in online retail channels
11天前
已完结
Lost in the Crowd: How Group Size and Content Moderation Shape User Engagement in Live Streaming
12天前
已完结
Position Auctions with Endogenous Product Information: Why Live-Streaming Advertising Is Thriving
12天前
已完结
Long-duration Storytelling: Study of Factors Influencing Retention Ability of Brands
1个月前
已完结
Managing consumer deliberation with demand investment under platform retailing
1个月前
已完结
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