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4480 积分 2022-07-22 加入
Motivating User-Generated Content: The Unintended Consequences of Incentive Thresholds
22天前
已完结
The Impact of Digitization on Content Markets: Prices, Profit, and Social Welfare
22天前
已完结
Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content
25天前
已完结
Unlocking Marketing Creativity Using Artificial Intelligence
25天前
已完结
EXPRESS: Signals for Success: the Intersection of Influencer Linguistic Personality, Content, and Follower Size
25天前
已完结
A Multimodal Emotion Perspective on Social Media Influencer Marketing: The Effectiveness of Influencer Emotions, Network Size, and Branding on Consumer Brand Engagement Using Facial Expression and Linguistic Analysis
25天前
已完结
Some Interactions Are More Equal Than Others: The Effect of Influencer Endorsements in Social Media Brand Posts on Engagement and Online Store Performance
25天前
已完结
Doing More with Less: Innovation Input and Output in Family Firms
27天前
已完结
The Effect of Export Promotion on Firm-Level Performance
27天前
已完结
Artificial Intelligence’s new clothes? A system technology perspective
28天前
已完结
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