Lv3
222 积分 2024-10-05 加入
Exploring the impacts of a recommendation system on an e-platform based on consumers' online behavioral data
1个月前
已完结
Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research
2个月前
已完结
Not all sunshine and rainbows: exploring the dark side of AI in interactive marketing
2个月前
已完结
Owing to interactivity: a meta-analysis on consumer-brand responses in the digital context
2个月前
已完结
Where’s the interactive marketing in the interactive marketing literature? A state-of-the-art review and research agenda
2个月前
已完结
Closing the Knowledge Gap: Understanding and Reducing the Environmental impact of Food Choices
4个月前
已完结
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases
4个月前
已完结
An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach
4个月前
已完结
Search Gaps and Consumer Fatigue
6个月前
已完结
Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail
6个月前
已完结
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