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The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement
1个月前
已完结
Exploring Online Help-Seeking Tendencies: The Influence of Experience Type and Help Provider Type
3个月前
已关闭
EXPRESS: Is It Beneficial to Recommend Differently Priced Products? Experimental Evidence from Online Recommender Systems
7个月前
已完结
Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
7个月前
已完结
Gain-loss framing and social distancing: temporal framing’s role as an emotion intensifier
10个月前
已完结
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