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Means-Goal Conflict and Novel Brand Choice
1个月前
已完结
This Article Is Not for Everyone: The Impact of Dissuasive Framing on Consumer Response to Product Messages
3个月前
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EXPRESS: Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences
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The (Better) Road Not Taken: Setting a Goal Reduces Switching to More Effective Alternatives
7个月前
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The (Better) Road Not Taken: Setting a Goal Reduces Switching to More Effective Alternatives
7个月前
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The Slang Paradox: Connecting or Disconnecting with Consumers?
8个月前
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Are Apologies Always the Best Policy? Apologies for Service Failures Backfire When Consumers Are Not Aware of the Failure
8个月前
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