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The Conditional-Promotion Paradox: When and Why Conditional Promotions Decrease Total Sales of the Promoted Product
4天前
已完结
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity
4天前
已完结
Indulgent Consumption Signals Interpersonal Warmth
5天前
已完结
Owners' Willingness to Accept in the Sharing Economy
5天前
已完结
Does it pay to beat around the bush? The case of the obfuscating salesperson
5天前
已完结
journal of marketing, journal of marketing research,
7天前
已完结
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective
27天前
已完结
Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics
27天前
已完结
Development and Validation of an AI Virtual Streamer Scale for Live-Streaming E-Commerce
1个月前
已完结
Artificial intelligence in live streaming: How can virtual streamers bring more sales?
1个月前
已完结
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