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How consumers respond when brands disclose using AI in creating social media content: examining brand personification and communication strategies
9小时前
求助中
1 + 1
9小时前
已完结
1+1<2? Unveiling the impact of AI-assisted disclosure on service satisfaction in professional services
2个月前
已关闭
Made With AI:Consumer Engagement with Social Media Containing AI Disclosures
3个月前
已完结
When Influencers Delegate Replies: How Social AI Agents Shape User Engagement
3个月前
已完结
Social media influencer marketing: the role of influencer type, brand popularity, and consumers’ need for uniqueness
3个月前
已完结
EXPRESS: The Impact of Physicians’ Short Video Posts on Consumers’ Virtual Visits
3个月前
已完结
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
4个月前
已完结
How sentiment volatility of influencer product recommendation posts affects customer engagement
4个月前
已完结
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