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316 积分 2025-11-23 加入
Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability
6天前
已完结
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
7天前
已完结
Narrative Processing: Building Consumer Connections to Brands
7天前
已完结
How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment
7天前
已完结
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
7天前
已完结
Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
7天前
已完结
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
8天前
已完结
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
8天前
已完结
New Product Design: Concept, Measurement, and Consequences
8天前
已完结
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