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10 积分 2026-07-14 加入
Artificial intelligence and value co-creation: a review, conceptual framework and directions for future research
1个月前
已完结
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
1个月前
已完结
Evolving to a New Dominant Logic for Marketing
1个月前
已完结
Product line design in the presence of generative AI technology
1个月前
已完结
Unlocking the power of peer influence: Strategies for bridging the adoption chasm in new product diffusion
1个月前
已完结
Are products striking back? The rise of smart products in business markets
1个月前
已完结
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