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226 积分 2026-07-03 加入
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
28天前
已完结
From pixels to action: Virtual influencers promoting pro-environmental behavior through anthropomorphism, credibility, and strategic messaging
28天前
已完结
How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI
1个月前
已完结
Virtual influencer vs. human influencer? How influencer type affects donation intention in charitable appeals
1个月前
已完结
Apologizing with a smile or crying face? Exploring the impact of emoji types on customer forgiveness within chatbots service recovery
1个月前
已完结
The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
2个月前
已完结
The Moderating Effect of Perceived Risk on Consumers’ Evaluations of Product Incongruity: Preference for the Norm
2个月前
已完结
“The Structure of Value: Accounting for Taste.” In Affect and Cognition
2个月前
已关闭
The theory of the growth of the firm
2个月前
已完结
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