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180 积分 2023-10-30 加入
The Media and Technology Usage and Attitudes Scale: An empirical investigation
24天前
已完结
The Secret of Television’s Success: Emotional Content or Rational Information?
1个月前
已完结
Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
1个月前
已完结
Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
1个月前
已关闭
Virtual influencers in brand image recovery: A comparative study of younger and older brands after celebrity endorsement crises
1个月前
已完结
Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda
3个月前
已完结
Authenticity meets aesthetics: Physical attractiveness as the Equalizer for virtual and human influencers
3个月前
已完结
Development of parasocial interaction relationships
3个月前
已完结
Mass Communication and Para-Social Interaction
3个月前
已完结
Parasocial interaction and parasocial relationship: Conceptual clarification and a critical assessment of measures
4个月前
已完结
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