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Understanding virtual influencers as brand endorsers: A conceptual framework for evaluating the traits of virtual influencers and an agenda for future research
11小时前
求助中
Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States
22天前
已完结
Unlocking the potential of virtual endorsers: The role of brand-owned and brand-non-owned virtual endorsers in shaping brand attitude
1个月前
已完结
The Past, Present, and Future of an Identity Theory
1个月前
已完结
Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes
1个月前
已完结
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness
1个月前
已完结
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
1个月前
已完结
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors
1个月前
已完结
Endorsing alone or with humans: Investigating the impact of virtual influencers' presentation formats on endorsement effectiveness
1个月前
已完结
Navigating AI Convergence in Human–Artificial Intelligence Teams: A Signaling Theory Approach
2个月前
已完结
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