Lv21
200 积分 2023-10-30 加入
What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion‐ versus Prevention‐Focused Messages
1个月前
已完结
The Media and Technology Usage and Attitudes Scale: An empirical investigation
2个月前
已完结
The Secret of Television’s Success: Emotional Content or Rational Information?
2个月前
已完结
Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
2个月前
已完结
Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
2个月前
已关闭
Virtual influencers in brand image recovery: A comparative study of younger and older brands after celebrity endorsement crises
3个月前
已完结
Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda
4个月前
已完结
Authenticity meets aesthetics: Physical attractiveness as the Equalizer for virtual and human influencers
4个月前
已完结
Development of parasocial interaction relationships
5个月前
已完结
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