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10 积分 2023-10-30 加入
Parasocial interaction and parasocial relationship: Conceptual clarification and a critical assessment of measures
4小时前
已完结
Seeing brands as humans: Development and validation of a brand anthropomorphism scale
5小时前
已完结
CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects
1天前
已完结
CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects
1天前
已关闭
Making a good decision: Value from fit
2天前
已完结
Motivation by positive or negative role models: Regulatory focus determines who will best inspire us
2天前
已完结
Making message recipients "feel right": How nonverbal cues can increase persuasion
2天前
已完结
Achievement orientations from subjective histories of success: Promotion pride versus prevention pride
2天前
已完结
Smile or Not Smile: The Effect of Virtual Influencers' Emotional Expression on Brand Authenticity, Purchase Intention and Follow Intention
30天前
已完结
The effect of different types of virtual influencers on consumers’ emotional attachment
30天前
已完结
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