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90 积分 2023-10-30 加入
Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda
1个月前
已完结
Authenticity meets aesthetics: Physical attractiveness as the Equalizer for virtual and human influencers
1个月前
已完结
Development of parasocial interaction relationships
1个月前
已完结
Mass Communication and Para-Social Interaction
2个月前
已完结
Parasocial interaction and parasocial relationship: Conceptual clarification and a critical assessment of measures
2个月前
已完结
Seeing brands as humans: Development and validation of a brand anthropomorphism scale
2个月前
已完结
CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects
2个月前
已完结
CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects
2个月前
已关闭
Making a good decision: Value from fit
2个月前
已完结
Motivation by positive or negative role models: Regulatory focus determines who will best inspire us
2个月前
已完结
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