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370 积分 2025-07-05 加入
What Holds Attention? Linguistic Drivers of Engagement
1天前
已完结
Are Critics More Credible? When Positivity Is Expected, Negative Reviewers Are Perceived to Be Less Credible
2天前
已完结
‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement
2天前
已完结
Purchase intention of luxury fashion brands in post-pandemic era: A double moderation analysis using information acceptance model
2天前
已完结
When Moderation Fosters Persuasion: the Persuasive Power of Deviatory Reviews
2天前
已完结
Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews
2天前
已完结
A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation
3天前
已完结
Influencer marketing effectiveness: A meta-analytic review
3天前
已完结
Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings
3天前
已完结
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