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10 积分 2026-10-29 加入
How Consumer-Brand Incidental Similarity Cues in Advertising Increase Self-Brand Connection and Brand Interest
24分钟前
已完结
Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers
1小时前
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When stars fall: streamer fame, consumer retaliation, and brand spillover in product failure episodes
4天前
已完结