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20 积分 2025-11-22 加入
What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1
2个月前
已完结
CEO vs. celebrity: the effect of streamer types on consumer engagement in brands' self-built live-streaming
2个月前
已完结
Introducing machine‐learning‐based data fusion methods for analyzing multimodal data: An application of measuring trustworthiness of microenterprises
2个月前
已完结
How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model
3个月前
已完结
How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age
3个月前
已完结
How online social ties and product-related risks influence purchase intentions: A Facebook experiment
3个月前
已完结
Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators
3个月前
已完结
Boosting sales for agricultural products through live streaming in China: the relative impact of product distance, scene type and streamer type
3个月前
已完结
The Effect of E‐Commerce Live Streamer Partner Type on Consumers' Approach Intention: An Empirical Study Based on Live Streaming Studios
3个月前
已完结
Revealing connections through experiments: how seller types, manipulative intent, and praise shape consumer purchase decisions
3个月前
已完结