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20 积分 2025-11-22 加入
Introducing machine‐learning‐based data fusion methods for analyzing multimodal data: An application of measuring trustworthiness of microenterprises
15小时前
已完结
How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model
13天前
已完结
How to enhance consumers’ purchase intention in live commerce? An affordance perspective and the moderating role of age
20天前
已完结
How online social ties and product-related risks influence purchase intentions: A Facebook experiment
20天前
已完结
Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators
20天前
已完结
Boosting sales for agricultural products through live streaming in China: the relative impact of product distance, scene type and streamer type
20天前
已完结
The Effect of E‐Commerce Live Streamer Partner Type on Consumers' Approach Intention: An Empirical Study Based on Live Streaming Studios
20天前
已完结
Revealing connections through experiments: how seller types, manipulative intent, and praise shape consumer purchase decisions
20天前
已完结
Breaking CSR Skepticism: How Virtual Streamer Disclosure Influences Consumer Purchases in Livestreaming
28天前
已完结
How the Impact of Social Media Influencer Disclosures Changes over Time
1个月前
已完结
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