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1088 积分 2025-03-24 加入
The formation mechanism of social media platform brand value under the prosumption logic from the perspective of value co-creation
4小时前
已完结
Developing brand meaning theory: the interplay of tangible attributes and intangible associations in relation to local food brands
2个月前
已完结
EXPRESS: From Owning to Connecting: Understanding and Leveraging the Effect of Internet Meme Marketing
4个月前
已完结
How do destination meme videos affect travel intentions: the perspective of the elaboration likelihood model
4个月前
已完结
Memes in Digital Culture
4个月前
已完结
Fostering brand love through branded memes on social media
5个月前
已完结
Meme marketing on social media: the role of informational cues of brand memes in shaping consumers' brand relationship
5个月前
已完结
How do internet memes affect brand image?
5个月前
已完结
The Social Creation of Nature
5个月前
已完结
Memes in Motion: do quirky tourism shorts spark travel intention? A dual-pathway study based on ELM-CLT theory
5个月前
已完结
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