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Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising
10小时前
已完结
The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior
10小时前
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Constructive Peer Review Made Practical: A Guide to the EMPATHY Framework
10小时前
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Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
10小时前
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The Effect of Company Size on Aggregate Word-of-Mouth Valence
10小时前
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The Rise of Broadband and the Retail Landscape: Evidence from Consumer Packaged Goods
10小时前
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Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas
10小时前
已完结
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