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Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
1年前
已完结
Make Cause-Related Marketing Messages About Your Customers, Not the Brand
1年前
已完结
Make Cause-Related Marketing Messages About Your Customers, Not the Brand
1年前
已关闭
From donations to devotion: how cause-related marketing frames drive brand evangelism through cognitive and social pathways in hospitality
1年前
已完结
Low‐fit cause‐related marketing: When and why do consumers respond positively?
1年前
已完结
Role of perceived corporate social responsibility in the nexus of perceived cause-related marketing and repurchase intention in emerging markets
1年前
已完结
From pixels to engagement: examining the impact of image resolution in cause-related marketing on Instagram
1年前
已完结
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