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Marketing with anthropomorphised AI: insights from consumers
4天前
已完结
Service ads in the era of generative AI: Disclosures, trust, and intangibility
13天前
已完结
The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns
13天前
已完结
Service ads in the era of generative AI: Disclosures, trust, and intangibility
13天前
已完结
In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement
13天前
已完结
Understanding Programmatic Creative: The Role of AI
15天前
已完结
Understanding the mechanism behind consumers’ purchase intentions toward AI recommendations: The trade-off between privacy and incentives
15天前
已完结
Is Similarity in Advertising a Double-Edged Sword? The Role of AI-Generated Faces
18天前
已完结
Human vs. AI Influencer Marketing on Instagram: The Role of Message Appeals and Perceived Humanness
18天前
已完结
The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising
19天前
已完结
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