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When and why personalized tourism recommendations reduce purchase intention?
8天前
已完结
Resistance to AI-designed customized travel: the role of perceived personalization
9天前
已完结
When travel agencies entrust AI with data: the role of knowledge-based dynamic capabilities in marketing innovation
10天前
已完结
Stay Away From Me
1个月前
已完结
Personalization payoff: understanding receptivity to tailored/personalized digital advertising
1个月前
已完结
When and how AI personalization drives sustainable purchases: The roles of relevance, privacy, and transparency in eco-friendly advertising
2个月前
已完结
The influence of perceived ad relevance on social media advertising: An empirical examination of a mediating role of privacy concern
2个月前
已完结
The Importance of Trust for Personalized Online Advertising
3个月前
已完结
Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model
3个月前
已完结
Binge-Watching and Advertising Reactance: The Moderating Roles of Ad Position and Ad Congruence
4个月前
已完结
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