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40 积分 2025-09-20 加入
Firm AI Adoption Intensity and Marketing Performance
12小时前
已完结
Turning moments into movements: How idiosyncratic service experience ignites brand evangelism in the hospitality context
13天前
已完结
Do You Mind if I Ask You a Personal Question? How AI Service Agents Alter Consumer Self-Disclosure
17天前
已完结
“Being” with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love
18天前
已完结
Understanding and Improving Consumer Reactions to Service Bots
27天前
已完结
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
28天前
已完结
Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire
28天前
已完结
The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications
1个月前
已完结
Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative Performance
3个月前
已完结
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