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2028 积分 2024-05-06 加入
Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth
1个月前
已完结
How Algorithms Constrain Consumer Experience
1个月前
已完结
When CEO Pay Becomes a Brand Problem
2个月前
已完结
Reimagining urban destinations: Adaptive and transformative city brand attributes and values in the pandemic crisis
2个月前
已关闭
The path of corporate low-carbon behavioral change: The impact of digital transformation on corporate green sports brand loyalty
2个月前
已完结
Does the CEOs’ hometown identity matter for firms’ environmental, social, and governance (ESG) performance?
2个月前
已完结
8‐T Framework for Artificial Intelligence‐Driven Branding: A Strategic Typology
2个月前
已完结
Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities
2个月前
已完结
1 + 1 > 2? Is co-branding an effective way to improve brand masstige?
2个月前
已完结
The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration
2个月前
已完结
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