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3938 积分 2024-05-06 加入
EXPRESS: All the News That’s Fit to Capitalize: How Person Brands Shape Emergent Markets
21天前
已完结
EXPRESS: The Impact of Figure-Ground Reversal (FGR) in Brand Logos on Brand Attitude
1个月前
已完结
EXPRESS: The Effect of Downvotes on Content Creation: Evidence from Social Media
1个月前
已完结
Masstige as a mediator of the relationship between a typical user's image and brand preference
2个月前
已完结
Intellectual property and brand ethics: a moral reasoning approach to brand crisis management in social media
2个月前
已完结
AI and Procurement
2个月前
已完结
Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes
3个月前
已完结
Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
3个月前
已完结
When brands behave badly: signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability
3个月前
已完结
Brand identity fit in co-branding
3个月前
已完结
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