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46 积分 2024-05-20 加入
Process vs. outcome: Effects of food photo types in online restaurant reviews on consumers’ purchase intention
12天前
已完结
Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience
2个月前
已完结
Investigating brand community engagement and evangelistic tendencies on social media
2个月前
已完结
The impact of advertising appeals on impulse buying
2个月前
已完结
Brand extension failure and parent brand penalty: The role of implicit theories
2个月前
已完结
Branding vertical product line extensions
4个月前
已完结
Effect of core and peripheral product line extensions on overall product line revenue
4个月前
已完结
Visual elements in advertising enhance odor perception and purchase intention: The role of mental imagery in multi-sensory marketing
6个月前
已完结
Consumer attitudes toward AI-generated ads: Appeal types, self-efficacy and AI’s social role
6个月前
已完结
Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type
6个月前
已完结
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