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Same but Different: Using Anthropomorphism in the Battle Against Food Waste
1个月前
已完结
Including Subjective Language or Not? How Product Recommendation Language Shapes Influencers' Impact
3个月前
已完结
Serif or sans serif typefaces? The effects of typefaces on consumers’ perceptions of activity and potency of brand logos
3个月前
已完结
How Influencer Type and Interest Appeals in Green Advertising Drive Pro-Environmental Behavior: The Moderating Role of Attribute Centrality
4个月前
已完结
From pixels to action: Virtual influencers promoting pro-environmental behavior through anthropomorphism, credibility, and strategic messaging
5个月前
已完结
Research on mechanism of consumer innovativeness influencing green consumption behavior
5个月前
已完结
The interaction effect of green advertising appeal and monetary resource perception on consumers’ green purchase intention
6个月前
已关闭
Handwritten or Machine‐Written? The Interaction Between Green Advertising Appeals and Typefaces on Product Purchase Intentions
6个月前
已完结
Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption
6个月前
已完结
How to make a green product advertisement? The effect of advertising appeals on green purchase intention
6个月前
已完结
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