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30 积分 2025-07-27 加入
An Emerging Theory of Avatar Marketing
1年前
已完结
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics
1年前
已完结
Mega-influencer follower effect: the mediating role of sense of control in brand attitudes, purchase intentions and engagement
1年前
已完结
The effect of self-congruity and perceived sustainable actions in luxury branding
1年前
已完结
AI service impacts on brand image and customer equity: empirical evidence from China
1年前
已完结
Using value co-creation behavior as a mediator to explore the influence of virtual tourism community characteristics on destination brand equity
1年前
已关闭
How can conscientious brands best influence consumers’ sustainable behaviours? The role of sustainable brand equity in consumer responses to carbon offsetting messages
1年前
已关闭
How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction
1年前
已完结
The impact of ethical logos on purchase intention: the mediating role of product social responsibility
1年前
已完结
Socially responsible cocreation in service recovery: the role of pride in prosocial compensation
1年前
已完结
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