Lv41
720 积分 2025-08-21 加入
Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures
4天前
已完结
Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion
9天前
已完结
“Doing Good” versus “Being Good”: The interplay between pride appeals and regulatory‐focused messages in green advertising
9天前
已完结
Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion
11天前
已完结
When stars fall: streamer fame, consumer retaliation, and brand spillover in product failure episodes
1个月前
已完结
Hybrid product branding strategies for brand value creation – combining and comparing green product innovations, limited editions and co-branding
1个月前
已完结
The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception
4个月前
已完结
Does environmental awareness fuel the electric vehicle market? A Twitter keyword analysis
6个月前
已关闭
Customers’ intention to purchase recycled products: building on the theory of planned behavior and value-belief-norm theory
6个月前
已完结
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