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30 积分 2024-03-13 加入
What Drives Consumers to Engage in Immersive Technologies? A Consumer Metaverse Engagement Motivation Model
2个月前
已完结
Psychological Mechanisms Behind the Influence of Immersive Technologies on Consumer Well‐Being
2个月前
已完结
Experiential Marketing to Gen Z: Fine-Tuning Brand Experience Through Virtual Reality
2个月前
已完结
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
2个月前
已完结
The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications
2个月前
已完结
Consumers' Preference for Human‐Generated Versus AI ‐Generated Artwork: A Social Identification Account
2个月前
已完结
The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications
2个月前
已完结
Measuring consumer-based brand authenticity
2个月前
已完结
Revisiting Berlyne's inverted U‐shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics
3个月前
已完结
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