Lv1
30 积分 2024-03-13 加入
What Drives Consumers to Engage in Immersive Technologies? A Consumer Metaverse Engagement Motivation Model
1天前
已完结
Psychological Mechanisms Behind the Influence of Immersive Technologies on Consumer Well‐Being
1天前
已完结
Experiential Marketing to Gen Z: Fine-Tuning Brand Experience Through Virtual Reality
2天前
已完结
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
5天前
已完结
The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications
8天前
已完结
Consumers' Preference for Human‐Generated Versus AI ‐Generated Artwork: A Social Identification Account
14天前
已完结
The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications
14天前
已完结
Measuring consumer-based brand authenticity
14天前
已完结
Revisiting Berlyne's inverted U‐shape relationship between complexity and liking: The role of effort, arousal, and status in the appreciation of product design aesthetics
1个月前
已完结
皖公网安备34019202002308
