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1014 积分 2023-12-06 加入
The influence of virtual streamer on purchase intention: The moderated mediating effect of message strategy and live-streaming environment
1天前
求助中
Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery
1个月前
已完结
When Leaders Acknowledge Their Own Errors, Will Employees Follow Suit? A Social Learning Perspective
2个月前
已完结
Erring Professionals as Second Victims: Grappling with Guilt and Identity in the Aftermath of Error
4个月前
已完结
Understanding consumer intentions toward cross-border m-commerce usage: A psychological distance and commitment-trust perspective
4个月前
已完结
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
4个月前
已完结
Can Virtual Influencers Replace Human Influencers in Live-Streaming E-Commerce? An Exploratory Study from Practitioners’ and Consumers’ Perspectives
4个月前
已完结
Development and Validation of an AI Virtual Streamer Scale for Live-Streaming E-Commerce
5个月前
已完结
How to Alleviate the Lack of Trust in Live Streaming: A Moderated Mediation Model of Immersive Technology
5个月前
已完结
Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry
6个月前
已完结
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