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A study of the fan motives for the varying levels of team identity and team loyalty of fans from selected Facebook college football team fan pages
1个月前
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Unveiling the Power of Communication Through Social Media Marketing in Brand Attachment Formation: Bridging Brand and Platform Outcomes
1个月前
已完结
Instagram Users’ Motives of Social Media Engagement with Female Athletes
1个月前
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Digital Fan Engagement with Football Clubs: Satisfaction Belonging and Sponsor Support
1个月前
已完结
Ambush Marketing by Athletes on Social Media during the 2020 Tokyo Olympic Games: A Cross-Cultural Examination of Eight Nations
1个月前
已完结
Fear of missing out and psychological well-being: Examining the dual pathways of problematic social media use and digital burnout
1个月前
已完结
Rebalancing loyalties: athlete branding and digital engagement across generations in Indonesia’s football fans
1个月前
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The Influence of a Cause-Related Marketing Initiative on Attitudes Toward an Intercollegiate Athletic Department
1个月前
已完结
Bio at First Sight: Investigating the Role of Biography as an Element of an Athlete's Social Media Brand
1个月前
已完结
Discriminatory Virtual Maltreatment and Online Abuse in Digital Sporting Spaces: An Examination of the Experiences of Six Olympic Athletes
1个月前
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