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320 积分 2026-08-13 加入
Forced Attention, Fragile Loyalty: Inside the Impact of Non-Skippable Advertising on YouTube
7小时前
已完结
Skipping the skippable: An empirical study with out‐of‐sample predictive relevance
7小时前
已完结
Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads
7小时前
已完结
Does in-Stream Video Advertising Work? Effects of Position and Congruence on Consumer Responses
7小时前
已完结
Destination Advertising on YouTube: Effects of Native Advertising and Comment Management on Tourist Perception
7小时前
已完结
Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making
7小时前
待确认
Processing Peripherally Placed Advertising: The Effect of Thematic Ad-Content Congruence and Arousing Content on the Effectiveness of In-Video Overlay Advertising
7小时前
已完结
Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type
7小时前
已完结
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
7小时前
待确认
The role of relevancy in native advertising on social media
7小时前
已完结
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