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A Sweet Romance: Divergent Effects of Romantic Stimuli on the Consumption of Sweets
12小时前
已完结
Influence of Deepfake Technology and Virtual Influencer on Purchase Intention through Trust (Study on Snack Food Product Marketing in Malang City)
12小时前
已完结
How virtual influencers on social media shape consumers’ purchase intention toward organic food: the mediating role of consumer engagement
12小时前
已完结
A comparative analysis of virtual and human influencers in sensory endorsements: A Schema Congruity and Cue Diagnosticity Theory perspective
12小时前
已完结
Influence of Deepfake Technology and Virtual Influencer on Purchase Intention through Trust (Study on Snack Food Product Marketing in Malang City)
2天前
已完结
Who says what? How message appeals shape virtual- versus human-influencers’ impact on consumer engagement
2天前
已完结
Sweet love, bitter breakup: Exploring the impact of food intake on identification with media characters
2天前
已完结
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