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Influencer marketing effectiveness: A meta-analytic review
22天前
已完结
Two-Sided Messages in Influencer Marketing: Building Persuasion Through Increased Sincerity and Decreased Commercial Motives
22天前
已完结
Are they being authentic? The effects of self-disclosure and message sidedness on sponsored post effectiveness
2个月前
已完结
The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency
3个月前
已完结
Measuring Processing Fluency: One versus Five Items
3个月前
已完结
The secret life of fluency
3个月前
已完结
Processing fluency scale development for consumer research
3个月前
已完结
If it's easy to read, it's easy to do: Processing fluency affects the prediction of behavioral fluency
3个月前
已关闭
Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
3个月前
已完结
The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
3个月前
已完结
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