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The Impact of Verbal Anchoring on Consumer Response to Image Ads
1个月前
已完结
The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?
1个月前
已完结
What do you see when you're surfing?
1个月前
已完结
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
1个月前
已完结
Social Media Marketing Strategies for Tourism Destinations: Effects of Linguistic Features and Content Types
1个月前
已完结
Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites
1个月前
已完结
What Makes You Palpitate With Excitement? The Differentiation Effect and Mechanism of Message Appeal in Tourism Short Videos
1个月前
已完结
Social Media Marketing Strategies for Tourism Destinations: Effects of Linguistic Features and Content Types
1个月前
已完结
The depth of brand engagement funnel: dimensionalizing interaction in social media brand communities
1个月前
已完结
What Makes Online Content Viral?
1个月前
已完结
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