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The role of athlete brands for the international marketing of professional sports leagues: a case study of the German Bundesliga in Asia
5个月前
已完结
Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
5个月前
已完结
Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach
5个月前
已完结
Branding governance in international recurring sports events: the World Rugby ‘Sevens’ Series
5个月前
已完结
Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach
5个月前
已关闭
A (Meta) Picture is Worth a Thousand “Likes:” An Analysis of Engagement with Sports Network Images on Instagram
5个月前
已完结
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