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3180 积分 2023-01-25 加入
Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review
1个月前
已完结
Consumer engagement, stress, and conservation of resources theory: A review, conceptual development, and future research agenda
1个月前
已完结
Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship
1个月前
已完结
Opinion leadership vs. para-social relationship: Key factors in influencer marketing
1个月前
已完结
Building brand loyalty through value co-creation practices in brand communities: the role of affective commitment and psychological brand ownership
1个月前
已完结
Opinion Leadership via Conversation: How Opinion Leaders Talk About the Media
1个月前
已完结
The effect of power states on negative word‐of‐mouth sharing: The role of interpersonal closeness
1个月前
已完结
When digital spaces matter: The influence of uniqueness and place attachment on self‐identity expression with brands using generative AI on the metaverse
1个月前
已完结
The effect of mobile reviewing on review helpfulness: The moderation of review solicitation and reviewer popularity
1个月前
已完结
Authenticity in TikTok: How content creator popularity and brand size influence consumer engagement with sponsored user‐generated content
1个月前
已完结
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