Lv7
3570 积分 2023-01-25 加入
Perceived uncertainty and switching intention on e-commerce platforms: The moderating role of usage habit
1个月前
已完结
Trust as the catalyst: Transforming perceived to created value in blockchain traceability
1个月前
已完结
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform
1个月前
已完结
Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing
1个月前
已完结
Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review
3个月前
已完结
Consumer engagement, stress, and conservation of resources theory: A review, conceptual development, and future research agenda
3个月前
已完结
Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship
3个月前
已完结
Opinion leadership vs. para-social relationship: Key factors in influencer marketing
3个月前
已完结
Building brand loyalty through value co-creation practices in brand communities: the role of affective commitment and psychological brand ownership
3个月前
已完结
Opinion Leadership via Conversation: How Opinion Leaders Talk About the Media
3个月前
已完结
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