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394 积分 2025-07-27 加入
The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?
1小时前
已完结
When stars fall: streamer fame, consumer retaliation, and brand spillover in product failure episodes
3小时前
已完结
Boundary conditions of socially conscious advertising: how brand communication channel and sociopolitical polarization context shape brand evaluation
18小时前
已完结
Secondhand consumption: A systematic literature review and future research agenda
3个月前
已完结
Saying We're Sorry: Liberal Democracy and the Rhetoric of Collective Identity
5个月前
已完结
Collective Responsibility and Duties to Respond
5个月前
已完结
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments
7个月前
已完结
Vocalizing Search: How Voice Technologies Alter Consumer Search Processes and Satisfaction
7个月前
已完结
Empathetic AI Encounters: Pathways to Prosocial Behavior
7个月前
已完结
Coping with Homogeneous Information Flow in Recommender Systems: Algorithmic Resistance and Avoidance
8个月前
已完结
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